Re-branding of the Valspar concrete product line. Pitched creative concepts to brand managers. Established the look and feel for new product line label and package designs. Worked with photography manager to design the studio sets for all the custom photography used on the packaging.
An extension of the paint purchase these were designed to connect with the consumer for a fun and playful delivery experience. The unique shipping box would enclose the pails of paint, while the sample kit has paint in test size pouches, a roller and tray. Both pieces show the product wrapped in tissue and a thank you card enclosed. Role: Art Direction & Design
A fresh clean design approach for paint labels, where each type of product finish (flat, satin, semi-gloss) has a different color background and logo color combination for easy distinguishing.
Role: Art Direction & Production
Designed and customized paint tools and packaging for the Devine Color program being sold on the Home Shopping Network. Oversaw the print production with multiple vendors in China. Role: Art Direction & Color Approvals