An extension of the paint purchase these were designed to connect with the consumer for a fun and playful delivery experience. The unique shipping box would enclose the pails of paint, while the sample kit has paint in test size pouches, a roller and tray. Both pieces show the product wrapped in tissue and a thank you card enclosed. Role: Art Direction & Design
Retail concept for Devine Kids (a line extension of Devine Color). This concept coordinates paint to a retailer’s soft goods, like bedding. The rendering show how paint products could be merchandised on a retail end cap using color sheets and paint daubs; without the traditional approach of showing a paint can on shelf. Worked closely with a copywriter to develop key messaging points. Role: Art Direction & Design
Point of purchase display showcases the Cabot exterior stain color palette in Lowe’s and independent retailers. Project took over 18 months to complete and involved close interaction with industrial designers. Responsibilities included layout of all graphic content, approving materials, working closely with industrial designers and sourcing custom photography. Prototype reviews and press check approvals took place across the USA.
This retail display has die cut curve pages that open to showcase the interior stain products and color on real wood samples. Bilingual versions were created for use in Canadian and US markets. Role: Design & Production
Where will your next kitchen take you? Is a retail concept that transformed the outside of an appliance to look like a suitcase. When opened it revealed the landscape of the travel location. A direct mail piece that repeats the design elements used in store. Role: Art Direction and Design