Unique direct mail piece to educate medical professional on the use of Ovide for head lice. Illustrations were done by a coworker’s child for a playful approach to a sensitive topic. Box mailer unfolds to reveal the story of how Ovide could improve a child’s life. Inside are “Care Kits” that could be given out at appointments with gloves, coloring sheets and lice comb. Won first place for Best Use of Direct Mail to a Professional, Medical Marketing & Media Awards. Role: Design and Production
